STRATEGY IN ACTION
Examples of recent leadership in AI governance, public interest technology, and systems innovation.
This case study collection highlights how I lead - from vision to execution - in complex policy, infrastructure, and civic tech environments. Each example illustrates how I work: collaboratively, strategically, and with clarity of purpose.
My approach focuses on creating momentum, aligning diverse stakeholders, and delivering durable outcomes across public and emerging technology sectors.
EMERGING TECH & AI POLICY STRATEGY
TOOLS FOR HUMANITY / WORLD
Positioned World as a credible, values-aligned voice in AI governance by embedding public interest design across systems.
Challenge:
With global AI and data regulations evolving rapidly, World needed a policy strategy that centered public interest, built regulatory trust, and reflected diverse global perspectives.
Role:
Led global policy communications and thought leadership across legal, engineering, and product functions. Centered equity and accountability in narratives, and built internal systems to guide ethical, cross-regional implementation.
Impact:
Developed a governance-aligned policy narrative for World ID and World App rooted in global equity and privacy principles.
Guided executive positioning on biometric ID, algorithmic accountability, and data sovereignty.
Embedded ethical design practices into early product decisions by surfacing user-facing risks and trade-offs.
Built internal workflows for issue response, enabling rapid alignment across legal, comms, and technical teams.
Supported World’s contributions to global AI frameworks around safety, transparency, and governance.
NATIONAL TRANSIT ADAPTATION STRATEGY
SAN FRANcisco MUNICIPAL TRansportation AGENCY
Led national design and delivery of a public transit resilience strategy adopted by 50+ U.S. agencies.
Challenge:
The U.S. Federal Transit Administration sought to build national alignment around climate and operational resilience in public transit, with an equity and trust lens.
Role:
Directed cross-agency collaboration and designed strategic convenings to surface local challenges and build national cohesion. Delivered a publicly accessible toolkit and microsite.
Impact:
Produced an adaptation framework and policy report adopted by over 50 agencies.
Designed high-trust convenings that surfaced frontline needs from municipal, advocacy, and federal partners.
Maintained engagement through milestone rituals and clear, equity-aware implementation strategies.
Delivered public resources to support broader use and visibility of resilience strategies.
Ensured full federal compliance through disciplined project and partner management.
URBAN SYSTEMS STRATEGY
IDEO
Built out IDEO’s civic innovation practice and scaled equity-centered design in public sector transformation.
Challenge:
IDEO aimed to expand its civic-sector impact by launching a new practice area focused on city systems, infrastructure, and public services.
Role:
Founded the Urban Systems portfolio. Led client engagements, mentored early-career designers, and developed tools to scale human-centered innovation in public institutions.
Impact:
Secured $1.8M in year-one revenue through aligned, purpose-driven partnerships.
Introduced foresight workshops and synthesis frameworks now used across IDEO’s public-sector engagements.
Led design teams across disciplines to deliver strategy, research, and implementation for city systems.
Mentored junior design leads and strengthened internal teaming systems around collaboration, inclusion, and trust.
Advanced equity-focused design practices in infrastructure and civic mobility engagements.